Marketing Plan - Cold Stone - 16618 Words

Contents Product Statement.....................................................................................................4 Analysis of the External Environment.........................................................................5 Industry Trends.......................................................................................................5 Competitive Trends.................................................................................................7 Brand Competitors...............................................................................................7 Product Competitors............................................................................................7 Generic†¦show more content†¦..................................33 Technical Capabilities........................................................................................33 Available Resources...........................................................................................33 Pr oduction Capacity...........................................................................................33 Career Opportunities..........................................................................................34 SWOT Analysis..........................................................................................................35 Strengths...............................................................................................................35 Weaknesses..........................................................................................................37 Opportunities........................................................................................................38 Threats..................................................................................................................39 Marketing Goals and Objectives...............................................................................40 Goals................................................ .....................................................................40 Objectives.............................................................................................................40 MarketingShow MoreRelatedCold Stone Creamery: Marketing Strategy1541 Words   |  7 PagesMarketing is the key to a successful business and in todays economy every organization should have a marketing plan in place. 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ColdRead MoreCold Stone Creamery Start Up Businessplan3698 Words   |  15 PagesBusiness Plan Bishkek Sergey Rubtsov ID: 3193 Raul Leon ID: 4814 Nazira Rysbekova ID: 4319 Svetlana Puchina ID: 3608 Bishkek December, 2010 Description of Business: Cold Stone Creamery ® will be the first creamery in Bishkek, Kyrgyzstan to offer from unique ice cream creations, to smoothies, cakes and shakes. Cold Stone Creamery ® Bishkek starts with using the highest quality ingredients and ends with Cold Stone signature process for preparing custom creation on a frozen granite stone. Cold StoneRead MoreMaintaining Good Government Relations And Business Ethics Essay1167 Words   |  5 PagesMake strategic plans, including setting your mission, strategic objectives, and strategies. 5. Make operational plans, including setting policies, budgets, standards, procedures, and methods, and planning the many aspects of producing and marketing the product. 6. Make financial plans, including estimating income and expenses, estimating initial investment, and locating sources of funds. 7. Develop these plans into a detailed business plan. 8. Implement the plan. While no business plan is 100% foolproofRead MoreThe Pumpkin Spice Latte: A Cultural Experience1268 Words   |  6 Pages The Pumpkin Spice Latte: A Cultural Experience Seasons often invoke a series of sentimental images. White sandy beaches and ice cold glasses of lemonade are reminiscent of summer, while warm cozy fires and well-crafted snowmen remind us of winter. In the September 2013 edition of Rolling Stone, the Starbucks Coffee Company portrays its seasonal drink, the pumpkin spice latte, as a key component and emotional ingredient of autumn. Starbucks skillfully employs a combination of warm brown colorsRead MoreWhat You Ever Had A Miraculous Idea?1626 Words   |  7 Pagessuccess of an idea comes in all sorts of varieties. 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